Tim KochDesigner & creative problem solver

Complex problems. Clear solutions.

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I'm Tim, a designer from Karlsruhe with 12 years in UI and UX. At SAP I lead a design team as functional lead. With my studio Elude Media I work for individuals and smaller companies. Either way, I take ideas all the way to go-live, together with the team.

I go deep so that
your product feels simple.

My skill set, sorted by depth

The deeper you go, the more it's about people.

Interface

What people see and use.

  • Screen design for complex software
  • Clickable prototypes to test ideas early
  • Design systems: reusable building blocks
  • Accessibility, so everyone can use it
  • Websites and branding

Structure

So nobody gets lost.

  • Complex tasks, broken into clear steps
  • Navigation that helps people find things
  • Wireframes and specs for developers

Understanding

Why people do what they do.

  • Research: talking to users, not guessing
  • Usability tests with real users
  • Turning findings into clear priorities
  • Workshops that end in decisions
  • Leading teams and projects to go-live
  • Staying close to developers until launch

How I work

From the first question to launch day.

Research, concept, design and launch, all in one pair of hands. So nothing gets lost between the steps.

Discover

Talk to users, look at the data, see what's already out there. Understand the problem before drawing anything.

Define

Narrow it all down to the few problems worth solving, and get everyone involved to agree on them.

Develop

Sketch, build a prototype, test it with users, repeat. Rough ideas first, polished screens last.

Deliver

Work side by side with the developers until it's live. Then check that it works for the people using it.

Empathy.
And getting
things done.

At the bottom of it all are two things. I listen until I really understand the people I design for. And I stick with it, with my team, until the solution is in their hands.

Got a complex problem?

Let's make it clear.

Start a project with Elude Media

For individuals and smaller companies, I take on projects through my studio Elude Media: web design and development, branding and AI consulting.